The Target Marketing Tech Council is an exclusive membership organization for marketing industry leaders and top decision-makers. Our mission is to help members learn about the evolving marketing technology landscape, discover the latest in emerging marketing technologies and connect with industry peers.
We support our members as they navigate the transformation of their marketing organizations, by connecting them with innovative people, products and ideas that attract, serve and keep customers in the digital age.
Our peer-to-peer network is invaluable for identifying the most important new marketing technologies, discerning how those technologies integrate into your organization, exchanging ideas with industry leaders and peers, solving problems and making meaningful connections.
The Target Marketing Tech Council is presented by Target Marketing, the go-to resource for marketers determined to increase brand value. They are on the forefront of the ideas and technology driving marketing success across industries, sharing the stories of people who inspire innovation and profitability.
Erick Schonfeld and Neal Silverman, cofounders of Traction Technology Partners, have been finding and working with the world’s best startups and forward-thinking enterprises for over 25 years. They have an unparalleled track record of analyzing trends and picking technology winners. Coupled with their deep global network of the world’s top startup founders, venture capitalists, incubators, and engineers, they can bring to bear the right startups, products, and marketing technologies to council members. Schedule a demo to learn more.
Our editorial advisory board is comprised of marketing tech futurists who analyze, review and present insightful content to our council members.
Join this elite network of peers navigating the vast world of marketing technology together.
Keep on top of emerging marketing technologies, network with other marketing leaders and help set the agenda for the industry.
The Target Marketing Tech Council is hosted and managed by tech industry luminaries Erick Schonfeld and Neal Silverman of Traction Technology Partners in collaboration with Target Marketing and parent company NAPCO Media. Our mission is to offer industry insights and a structure for personal support to the Council’s members every day with the goal to transform industry knowledge into real business gains.
Target Marketing is on the forefront of the ideas and technology driving marketing success across industries, sharing the stories of people who inspire innovation and profitability — the go-to resource for marketers determined to increase brand value.
NAPCO Media is a leading B-to-B media company specializing in creating community through content via integrated media programs, video services, marketing services, events and event management, custom content, eLearning and market research. NAPCO Media has rapidly expanded its portfolio to include NAPCO Video Services, NAPCO Events, NAPCO Marketing Services and NAPCO Research.
Creating customer journeys from first contact through sales conversion, and beyond to customer success, is quickly becoming part of every marketer’s toolkit. Learn what are the best tools to make sure you are orchestrating, tracking, and analyzing your campaigns across every possible touchpoint—email, web, mobile, social, and chat. In this session, we will take a look at the latest marketing automation technologies, and do a deep dive into two of the hottest products in the category.
Michael Sharkey, CEO and Co-Founder, Autopilot
Ravi Parikh, CEO, Heap Analytics
David Levy, CEO, The Levy Group
Email marketing platforms are getting more sophisticated as they plug into and enhance the rest of the marketing technology stack. Discover the latest features driving ROI today, new technologies pushing the product category forward, and companion tools that can make your email marketing efforts even more intelligent, personalized, and effective. Benchmark against best practices and segment based on behavioral cues.
Colby Cavanaugh, SVP of Marketing, Emma
Mac McIntosh, President, Mac McIntosh Incorporated
Sateja Parulekar, Head of Product Marketing, Campaign Monitor
Machine learning and other artificial intelligence technologies are starting to find their way into marketing and sales software products. Find out how AI is creating new capabilities from predictive analytics to automated AI-powered assistants who can create conversations to bring customers further down the marketing funnel. See presentations from:
Infer—Machine Learning for predictive lead scoring and predictive analytics Conversica—AI assistant that automates email conversations with all your leads to qualify them for Sales Drawbridge—AI that tracks customers across devices.
Good content allows marketers to create relationships and trust with potential customers at the very top of the marketing funnel. In this session, we will explore various content marketing strategies—from blogs and newsletters to video—and the technologies you need to make your brand shine.
Social media is the great amplifier. But how do you make your message heard through all the noise? Learn the tips, tricks, and technologies behind winning social media strategies.
Delivering the right message, in the right place, at the right time is the ultimate goal of all marketing technologies. With mobile geo-targeting, that goal is now within reach thanks to context-aware technologies and messaging platforms. Explore the best practices and platforms for reaching customers based on their location.